Brands Win Championships

Brands Win Championships Author Jeremy Allen Darlow
ISBN-10 0990562204
ISBN-13 9780990562207
Year 2015-01-31
Pages 190
Language English
Publisher Jack and June Publishing
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Defense doesn t win championships Defense wins games Brands win championships In ten years the most consistently successful college athletic programs will be those with the strongest brands not simply the strongest defense or most explosive offense from year to year It s not just about x s and o s anymore It about polarizing uniforms on the field and massive billboards in Times Square It s about making your brand sexy to seventeen and eighteen year old blue chip athletes And this is your guidebook on how to reach them Inside you ll find three simple brand building steps that can take your program from bad to good or from good to great Jeremy Darlow is a brand marketing professional who during his time at adidas has worked with schools like Notre Dame Michigan and UCLA and athletes like Robert Griffin III Dwight Howard and Lionel Messi He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels A must read for anyone in sports marketing This book sees the future and shows you how to get there Nate Scott USA TODAY Sports For the Win Win or lose here s how to build a national reputation for your college sports brand Al Ries Author Positioning The Battle for Your Mind Brands Win Championships offers a practical primer on how to build your brand with story and perception Tim Newcomb Sports Illustrated Die hard fans that one concept that one overlooked idea is just one of the big ideas you ll find inside this book that s not actually about sports Seth Godin Author Linchpin